Sunday, 19 October 2014

Homework Case Study: Guardians of the Galaxy.



Director: James Gunn

Producer
: Kevin Feige.

Budget: $170 million

Starring:    

  • Chris Pratt
  • Zoe Saldana
  • Dave Bautista
  • Vin Diesel
  • Bradley Cooper
  • Lee Pace
  • Michael Rooker
  • Karen Gillan
  • Djimon Hounsou
  • John C. Riley
  • Glenn Close
  • Benicio del Toro
Production.

Development:
The Marvel Studio's president Kevin Feige mentioned that Guardians of the Galaxy as a potential film in 2010. In 2012, Feige announced  that the film was in active development with an intended release date of August 01st 2014. 

Pre-Production:
In September 2012, James Gunn confirmed that he has signed on to direct 'Guardians of the Galaxy' in a post on his Facebook page. 

Post Production:
In November 2013, Gunn stated that he attempted to use as many practical effects as possible while filming to help the use of CGI and motion capture.

Marketing.

In June 2012, Marvel filed eleven trademark applications for 'Guardians of the Galaxy', converging a a variety of consumer products, from video games to cosmetics.
Disney Consumer Products partnered with:
  • Md Engine
  • C-Life
  • New Era
  • Hasbro
  • Disguise
  • Rubies
  • Sideshow Collectibles
  • Lego
  • KIDdesigns
  • i-Home
  • Funko
  • Freeze
  • Fastforward
  • Innovative designs
They done this so that they can produce merchandise fro the film with the releases starting in June 2014.
Mad Engine and C-Life got together as the core apparel outfitters producing a line of t-shirts and fleece jackets,
New Era produced headwear and hats whilst Hasbro produced toys for the film. 
Disguise and Rubies made the costumes and the Sideshow Collectibles was given a charge of the collectibles. 
Lego released 3 toy sets based on the scenes from the film.
iHome created character speakers and Funko made bobble heads.
FastForward and Innovative Designs made backpacks and stationary sets. 

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